ADHOCONCEPT is AN ITALIAN MENSWEAR BRAND FOUNDED in 2021.

MilanO is our muse: its CULTURE, DESIGN, art, AND PEOPLE. Our aim is singular: to create a few simple understated pieces, perfect for everyday life and any occasion that comes our way.

Our intention is to create contemporary COLLECTIONS, offering a versatile wardrobe that meets the demands of living in a city that requires adaptability throughout the day.

Empty bicycle rack on street in Milan near beige building wall.